Business Books: My Favorites
Over sushi with a couple friends, one asked me to name my favorite business books.
And here we go: The books listed below in alphabetical order caused significant shifts in my thinking and my behavior when it comes to my professional—and, in some cases, personal—life.
Built to Last by Jim Collins and Jerry I. Porras
This book and its more commercially successful successor, Good to Great, fundamentally changed how I define a successful company and gave shape and clarity to how I make business decisions. Also, it helped me better define corporate leadership.
Drive by Dan Pink
Pink’s summary of the research into human motivation altered my thinking about how to reward and motivate employees, people whom I’d like to influence personally, and the people to whom we direct our own and our clients’ marketing efforts at FrogDog.
The Effective Executive by Peter Drucker
I found this book by chance without knowing a thing about Peter Drucker. I’ve since read his other books, but this text was my game-changer. It helped me clarify how senior executives should allocate their time and efforts to the greatest effect for their organizations.
Influence by Robert B. Cialdini
Cialdini reviews fascinating academic research to show how people and organizations have influenced individuals over centuries using six principles. This book clarified my understanding of persuasion—useful for leadership, for sales, and for FrogDog clients.
Switch by Chip and Dan Heath
One of the most difficult challenges? Changing thinking and behavior. As a leader, I try to change aspects of my business. As a marketer, I try to change how people think. And personally, I try to improve my own habits and behaviors. This book by the Heath brothers gave me actionable guidance on how to improve my ability to lead.
Total Workday Control Using Microsoft Outlook by Michael Linenberger
Implementing the Outlook tricks Linenberger outlines in this book made me more productive and efficient and organized than ever. It may seem overwhelming at first, but the effort to put his recommended practices in place is worth it, I promise.
What rank as your favorite business books?