Why You Should Take Off Your Marketing Hat
Image credit: https://www.pexels.com/@belart84
For certain disciplines, everyone’s an expert. Even people who’ve never done a single thing in the field.
They just know the right way to do it. Education, training, experience, and results aside.
In my latest article for FrogDog, I explore why business leaders should let marketing experts do their jobs. (Trust me, they come out ahead when they do.)