Frankly, we really should apply the principles of healthy eating—what we put into our bodies—to what we put on our bodies.

The overlap in the creativity-effectiveness Venn diagram exists: It just takes a little more expertise and ingenuity to find it.

No hyperbole here—e-mail subscriber lists predominate when it comes to the health of an enterprise. Why?

People who can tell good stories are the most important people in the world.

People shy away from investing in marketing—yet a company only grows when it invests.

Month-in-Review Highlights: May 2019

Maybe springtime really does fulminate new growth—and not just in plants. May 2019 seemed to release new creativity for me.

Should I Start a Podcast?

I confess: My musings about starting a personal podcast spurred the FrogDog article about whether to start a podcast.

Through experience, I’ve discovered commonalities in companies seeking to improve their marketing departments and marketing results.

Why You Should Take Off Your Marketing Hat

In my article for FrogDog, I explore why business leaders should let marketing experts do their jobs. (Trust me, they come out ahead when they do.)

The Art of Good Storytelling in Marketing

In my article for FrogDog, I explain how the basics of creative writing help make marketing storytelling shine.

Why Going Negative Rarely Goes Well

Why you only hurt yourself when you go negative on someone else.

Sunny Attitudes in Dark Times

People need sunny when everything else seems dark.